How to Use Hashtags on Twitter and Instagram for Marketing Purposes

How to Use Hashtags on Twitter and Instagram for Marketing Purposes

In this video, I’ll explain what hashtags are, and how to use them for marketing. (Materials at Who invented the #hashtag? Well, it was probably Twitter, but who cares? Hashtags exist on most, if not all, social media networks but especially on Twitter and Instagram. An easy way to think of a hashtag is like a “conversation.” So, for example, you can click on the following and “see” the conversation on Twitter about these topics: #fashion, #california, #dogs, #globalwarming, and #gucci. Similarly, on Instagram, there are hashtags in use such as #chevy, #corvette, and #texas. Think of a hashtag as a “conversation” around the global water cooler, or a “radio show” on your favorite radio station. Even more, you (and everyone else in the world with a Twitter account or an Instagram account) can “chime in” with your thoughts, images, videos, and perspective on these “topics of conversation” or “hashtags.”

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